News
Hero Motorcorp's VIDA introduces new brand identity
2+ hour ago (141+ words) VIDA, the electric mobility brand of Hero Moto Corp, has introduced a new brand identity as it expands its portfolio beyond premium electric scooters. The refreshed identity reflects the growth of the brand since its launch in 2022. VIDA's portfolio now…...
First Economy wins digital and social media mandate for Waaree Energies
2+ mon, 1+ week ago (153+ words) First Economy has secured the digital and social media mandate for Waaree Energies Limited, as the company expands its presence in India and international markets. Under the mandate, the agency is expected to handle digital and social media strategy, including…...
Komerz acquires marketing consultancy Glassbox
3+ mon, 3+ week ago (305+ words) The deal reflects the emergence of a "creative commerce" model that combines brand storytelling, AI-driven distribution and measurable sales within one system, positioned between traditional advertising agencies and commerce infrastructure firms. The combined platform will operate in the growing digital…...
GREW Solar names Divyanshu Parnami as National Sales Head - Mid-Market & Distribution Business
6+ mon, 3+ day ago (225+ words) GREW Solar has appointed Divyanshu Parnami as National Sales Head - Mid-Market and Distribution Business, as announced on Monday. Parnami has more than three decades of experience in sales, marketing and business development across the renewable energy and engineering sectors. He…...
Exicom's Khushboo Chawla on how B2 B marketing in the EV space is shifting from awareness to credibility
7+ mon, 3+ week ago (672+ words) India's EV charging market is expected to be valued at$487. 10 million by the end of 2025, with a projected growth of $1652. 20 million by 2030, but selling charging infrastructure requires something different from traditional marketing. In sectors where engineering and innovation drive business,…...
Elon Musk to introduce ads in Grok's responses
10+ mon, 3+ week ago (214+ words) X's (formerly Twitter) owner, Elon Musk, announced on Wednesday that the platform will soon begin including ads in responses generated by Grok, its in-house AI chatbot. According to the media'reports, the move is aimed at boosting X's advertising business, which…...