News
Bojangles Launches Nationwide EV Charging Initiative
1+ hour, 48+ min ago (160+ words) Bojangles is giving EV drivers a good reason to stop by the restaurant, besides its chicken and biscuits. The Southern chicken chain has opened the first of its new "charge and dine" EV charging stations at its Ogeechee Road location…...
Ford Loses Global CMO Lisa Materazzo
1+ week, 2+ hour ago (308+ words) Lisa Materazzo, Ford Motor Co. global chief marketing officer, is leaving the automaker, effective June 1." Dean Stoneley, global product marketing executive director, will serve as interim global chief marketing officer, as Ford searches for a successor. Since joining Ford in…...
Genesis Launches First-Ever Hispanic Campaign
2+ week, 4+ day ago (406+ words) El Lujo Est" en Ti" (Your Purpose is the Ultimate Luxury") marks a major milestone for Genesis, introducing a dedicated creative platform designed specifically for the Hispanic market. Creative features the Genesis GV70, which embodies the brand's athletic elegance" design philosophy,…...
Study: Consumers Largely Disinterested In Vehicle Buying
2+ week, 6+ day ago (411+ words) Consumers have a pretty clear message for automakers: No thanks." Despite a slew of automakers debuting new creative campaigns in the past week, including Toyota, Audi and Ford, only 15% of Americans are currently in-market for a vehicle. That's according to…...
Study: Consumers Largely Disinterested In Vehicle Buying 05/07/2026
2+ week, 6+ day ago (410+ words) Consumers have a pretty clear message for automakers: no thanks." Despite a slew of automakers debuting new creative campaigns in the past week, including Toyota, Audi and Ford, only 15% of Americans are currently in-market for a vehicle. That's according to…...
Rivian Appoints Former Uber Exec As Top Marketer
3+ week, 1+ day ago (425+ words) Just ahead of the first customer deliveries of the Rivian R2, its lower-priced midsize SUV, the electric automaker has a new top marketer with automotive-adjacent experience. Jenny Lewis will assume the role of vice president, head of marketing and ecommerce. After…...
'Eyes-Off Driving' Could Create Biggest New Media Daypart Since Commuting
4+ week, 11+ hour ago (94+ words) 04/28/2026 Media Post Become a free Media Post member now to read this article Log in if you are already a member 'Eyes-Off Driving' Could Create Biggest New Media Daypart Since Commuting The auto industry calls it "eyes-off autonomy." Media buyers…...
Stellantis Reorganizes Marketing Department
1+ mon, 2+ day ago (341+ words) Stellantis is reorganizing its marketing and advertising department resulting in some executives leaving the company. Sources say one employee who has departed is Wendy Orthman, vice president of brand marketing and communications at Jeep, who was with the automaker less…...
Tesla Earth Day Campaign Targets Humans, Humanoids Too
1+ mon, 5+ day ago (242+ words) Tesla, which spends very little money on marketing, is inviting consumers into select locations for Earth Day, which is April 25." The plant cube item is tied to the marketing of the Tesla Optimus humanoid robot, which has been shown in…...
Mitsubishi Motors, AT&T Partner For 5 G Connectivity
1+ mon, 5+ day ago (236+ words) Mitsubishi Motors North America is bringing advanced technology to the 2026 Mitsubishi Outlander, the brand's flagship SUV. High-speed AT&T 5 G will enable an enhanced connected experience for drivers and passengers, according to the companies." Mitsubishi Connected Car Services will be…...