News
How Lyft and United Airlines Are Building the Case for Mobility as a Media Category
1+ hour, 59+ min ago (951+ words) This post was created in partnership with Lyft Ads When Liz Kneebone, vp of community programs and development at ADWEEK, left for Cannes this week, she almost didn't make it. A World Cup match had gridlocked New York City traffic,…...
Ferrari Just Pulled a Jaguar
1+ mon, 2+ day ago (401+ words) The future of brands gets decided here. Join the industry's top marketers at Brandweek for the ideas, insights, and connections shaping what's next. Get your ticket. On May 25, Ferrari unveiled the Luce, its first fully electric vehicle. A liftback sedan…...
Drivers Wanted (Again): Volkswagen Balances Automation With the Human Side of Mobility
4+ mon, 3+ week ago (206+ words) The automotive industry is changing quickly as technology reshapes how people move and interact with vehicles. In this episode of The Speed of Culture podcast, Matt Britton speaks with Rachael Zaluzec, CMO and SVP of customer experience and brand marketing…...
Future of AUTO
7+ mon, 2+ week ago (158+ words) Unpack what's driving decisions now and where the industry is headed as cultural shifts reshape the world. The travel industry is being rewritten by travelers who want more than destinations'they want experiences that matter. Alongside leaders in hospitality, tourism, and…...
Volkswagen of America Opened 70 Years Ago, Leading to the One of the Most Famous Ads in History
8+ mon, 1+ day ago (138+ words) Most people associate U. S. automotive innovation and industry with Michigan'Detroit, or perhaps Dearborn, where Henry Ford built his colossal River Rouge Plant. They probably wouldn't think of Englewood Cliffs, New Jersey. Yet this diminutive borough across the Hudson River from New…...
Purpose-Driven: How Lyft Balances Tech, Trust, and Human Connection
8+ mon, 1+ week ago (398+ words) As technology reshapes mobility and consumer habits shift, Lyft is staying grounded in its original purpose: serving and connecting people. From rideshare to bikes and an emerging role in autonomous vehicles, the company continues to expand while keeping the human…...
GSTV Expands Gas Pump Video Screens by Over 10% With Casey's
9+ mon, 1+ week ago (154+ words) Advertisers can soon buy video ads at more than 1, 800 more gas stations across the U. S. A new partnership between GSTV and Casey's is bringing ad-supported digital screens to the fuel and convenience store's pumps this fall. The deal will eventually expand…...
Musk Says Ads in Grok Will Fund x AI's AI Costs
10+ mon, 4+ week ago (206+ words) Ads may soon appear in responses from Grok, the X-embedded AI chatbot, the platform's owner Elon Musk said in a livestreamed conversation with advertisers Wednesday evening." Musk, who purchased Twitter in 2022 before changing its name to X and folding it…...
Tesla's Brand Crisis Goes Deeper Than Its Polarizing Leader
10+ mon, 3+ week ago (490+ words) The core of Tesla's current predicament extends far beyond the controversies of its CEO; it's a profound issue of brand contamination. A brand is a promise of an experience delivered; for Tesla, this experience goes beyond the product, and its…...
The Next Leader of X Won't be a Traditional CEO, Experts Say
11+ mon, 2+ week ago (695+ words) After two tumultuous years at the helm of X, CEO Linda Yaccarino announced her departure from the company last Wednesday. Who will replace her'as X is absorbed into Elon Musk's AI venture x AI'remains uncertain. What most agree on: the…...