6+ day, 5+ hour ago   (346+ words) Grapes Worldwide has partnered with US-based independent agency Alice & Albert Inc. to form a global strategic partner network aimed at supporting brands expanding between India, North America and other international markets. Under the model, the agencies will work on cross-market…...

6+ day, 1+ hour ago   (347+ words) afaqs! "The Indian OTT audience universe is now estimated at 664.9 million (or 66.49 crore) people, representing 45% of the country"s population, as per the sixth edition of The Ormax OTT Audience Report: 2026 India"s OTT universe has grown by 11%, from 601.2 Mn…...

6+ day, 1+ hour ago   (181+ words) AdTech firm Frodoh has partnered with regional OTT platform STAGE to introduce a first-screen monetisation framework on its OTT app. The technology will allow STAGE to offer advertising placements on the home screen and discovery interface while keeping content streaming…...

6+ day, 5+ hour ago   (323+ words) airpay, a digital payments platform, has released its first public brand campaign, ‘Invisible’, as it marks 14 years of operations across India, the UAE, Tanzania and Zambia. The film focuses on the anxiety people often associate with payments, particularly when transactions…...

1+ week, 5+ day ago   (221+ words) Lauritz Knudsen Electrical and Automation has launched a new integrated campaign, ‘Partner Hai Na’, focusing on the role of electrical solutions in enabling everyday experiences at home. The campaign is based on the idea that while electrical infrastructure often operates…...

1+ week, 5+ day ago   (255+ words) Omnicom Media (OM), an Omnicom connected capability, has appointed David McCallen as chief strategy officer, Asia Pacific, effective immediately. Based in Singapore, McCallen will work on strategy for clients across the region, support the localisation of global strategies across APAC…...

1+ week, 6+ day ago   (440+ words) Gulf Oil Lubricants has unveiled Kuch Behad Kar, a new positioning platform for its flagship motorcycle oil brand, Gulf Pride, featuring long-standing brand ambassador MS Dhoni. It speaks to a generation of young Indians whose ambition isn't defined by the…...

2+ week, 6+ day ago   (149+ words) Kketan Chopra has been promoted to senior vice president – WPP Commerce at WPP Media. He announced the move in a LinkedIn post. He wrote: "I’m happy to share that I’ve been promoted to Senior Vice President – WPP Commerce." Chopra has…...

2+ week, 6+ day ago   (176+ words) Ashis Pratihari has joined Kia India as head – sales strategy. He announced the move in a LinkedIn post. He wrote: "A new chapter. A bigger purpose. A new mission. Excited to share that I have joined Kia India as Head…...

3+ week, 1+ day ago   (408+ words) Lahori Zeera wants to make “thanda” desi again. The homegrown beverage brand has taken over The Times of India on August 23 with a campaign that leans into its Indian identity, using lines such as “Apna Desi Thanda” and “The Thanda…...