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News
Final call for entries: afaqs! Foxglove Awards 2026 awaits India's young agencies
3+ day, 20+ hour ago (451+ words) The clock is ticking for India's young agencies. With the September 18, 2026 entry deadline approaching, the afaqs! Foxglove Awards 2026 is entering its final phase, giving agencies one last opportunity to put their strongest work forward for the 12th edition of the awards....
Hilti India puts engineers behind India's landmarks in the spotlight
4+ day, 8+ hour ago (209+ words) Hilti India has released REWIND, a brand film for National Engineers' Day that focuses on the engineers and ideas behind buildings, bridges and other infrastructure. Built around the thought, 'Everything that exists today, once did not exist,' the film moves…...
India's OTT audience reaches 665 million; active paid subscriptions at 173 million: Ormax
6+ day, 7+ hour ago (347+ words) afaqs! "The Indian OTT audience universe is now estimated at 664.9 million (or 66.49 crore) people, representing 45% of the country"s population, as per the sixth edition of The Ormax OTT Audience Report: 2026 India"s OTT universe has grown by 11%, from 601.2 Mn…...
Chennai Metro ad comparing girlfriend to FD interest sparks political row
1+ week, 13+ hour ago (319+ words) The ad, placed by THECOS (Thiruvalluvar Transport Corporation Employees' Co-operative Credit Society Ltd), reads: “Girlfriend may give 0% interest, but our FD gives 14.40%.” It promotes the cooperative credit society's fixed deposit offering, with the interest rate prominently highlighted. The advertisement has…...
Duolingo enters Punjab with ‘Ullu Da Pattha’ campaign for English course
1+ week, 16+ hour ago (260+ words) Duolingo, a mobile learning platform, today announced the launch of its new “Learn English from Punjabi” literacy course, making English learning more accessible to Punjabi speakers in India and around the world. This campaign, conceptualised by Talented & Calm Kaam, marks…...
Mahesh Motwani moves on from Initiative Media after 25 years
1+ week, 16+ hour ago (227+ words) Mahesh Motwani has exited Initiative Media India after nearly 25 years with the organisation. He was most recently serving as executive vice president at the agency. Motwani announced his departure in a LinkedIn post, describing it as the beginning of a…...
Laqshya Media Group bags exclusive ad rights at Vizag airport
1+ week, 1+ day ago (268+ words) Laqshya Media Group has secured exclusive advertising rights at Alluri Sitarama Raju International Airport, the greenfield airport at Bhogapuram in Andhra Pradesh's Vizianagaram district. The airport now handles scheduled commercial traffic for Visakhapatnam under the IATA code VTZ. It currently…...
Ex-Times of India, HT & Network18 professionals launch consulting firm
1+ week, 2+ day ago (350+ words) Sandeep Yadav, Mohit Chhabra and Ritika Berry, who have worked across Times of India, Hindustan Times and Network18, have launched Digital Circle India, a media-led content consulting firm. The firm will work across content, digital PR, media outreach, strategic media buying…...
Gulf Pride & Dhoni bet on ambition over engine size
1+ week, 6+ day ago (440+ words) Gulf Oil Lubricants has unveiled Kuch Behad Kar, a new positioning platform for its flagship motorcycle oil brand, Gulf Pride, featuring long-standing brand ambassador MS Dhoni. It speaks to a generation of young Indians whose ambition isn't defined by the…...
Why is finding an auto in Mumbai suddenly so hard?
2+ week, 6+ day ago (1187+ words) For the last few days, finding an auto in Mumbai has become a task. I usually don't think twice before booking one on Uber or Rapido. In fact, if there is an auto available, I'll pick it over a cab…...