5+ day, 7+ hour ago   (187+ words) BHIVE Workspace has launched its first brand film featuring its brand ambassador, Milind Soman. The campaign presents the company’s campus workplace model, which brings together workspaces with sports, recreational and lifestyle facilities. The film starts with Soman doing pushups in…...

6+ day, 3+ hour ago   (347+ words) afaqs! "The Indian OTT audience universe is now estimated at 664.9 million (or 66.49 crore) people, representing 45% of the country"s population, as per the sixth edition of The Ormax OTT Audience Report: 2026 India"s OTT universe has grown by 11%, from 601.2 Mn…...

6+ day, 9+ hour ago   (224+ words) Some moments make you stop, look back at the work, and feel genuinely proud of how far you've come. For CoCreate Network, the CMO's Charcha MAA Awards by Adgully was one of those moments, the agency didn't just win, it…...

1+ week, 8+ hour ago   (381+ words) Snabbit has taken its home-services proposition inside one of India’s biggest reality-show properties, sending its “BOSS ladies” into the Bigg Boss house to get it ready before contestants move in. The activation was announced by Aayush Vyas, head of brand…...

1+ week, 8+ hour ago   (319+ words) The ad, placed by THECOS (Thiruvalluvar Transport Corporation Employees' Co-operative Credit Society Ltd), reads: “Girlfriend may give 0% interest, but our FD gives 14.40%.” It promotes the cooperative credit society's fixed deposit offering, with the interest rate prominently highlighted. The advertisement has…...

1+ week, 9+ hour ago   (164+ words) Magnum by Safari, the luggage brand from Safari Industries, has appointed actor Saif Ali Khan as its brand ambassador. The association is centred on the brand’s ‘Swag On The Move’ proposition, which focuses on design, functionality and affordability in luggage....

1+ week, 11+ hour ago   (227+ words) Mahesh Motwani has exited Initiative Media India after nearly 25 years with the organisation. He was most recently serving as executive vice president at the agency. Motwani announced his departure in a LinkedIn post, describing it as the beginning of a…...

1+ week, 3+ day ago   (225+ words) The EPIC Company, formerly IN10 Media Network, has acquihired GenAI-native storytelling studio The Dosa Studios as part of its plans to expand its GenAI operations. Following the acquihire, The Dosa Studios' co-founders, Anwar Khan and Annanyaa Nautiyal, along with key members…...

1+ week, 5+ day ago   (221+ words) Lauritz Knudsen Electrical and Automation has launched a new integrated campaign, ‘Partner Hai Na’, focusing on the role of electrical solutions in enabling everyday experiences at home. The campaign is based on the idea that while electrical infrastructure often operates…...

2+ week, 15+ hour ago   (1154+ words) If a machine can build a media plan in minutes, execute campaigns in a day and consolidate mountains of reporting data, the traditional media buyer's job is bound to change. The more consequential question is what replaces the work that…...