4+ day, 5+ hour ago   (209+ words) Hilti India has released REWIND, a brand film for National Engineers' Day that focuses on the engineers and ideas behind buildings, bridges and other infrastructure. Built around the thought, 'Everything that exists today, once did not exist,' the film moves…...

6+ day, 9+ hour ago   (323+ words) airpay, a digital payments platform, has released its first public brand campaign, ‘Invisible’, as it marks 14 years of operations across India, the UAE, Tanzania and Zambia. The film focuses on the anxiety people often associate with payments, particularly when transactions…...

6+ day, 8+ hour ago   (308+ words) ARM Worldwide is integrating ChatGPT Ads into its paid media strategy, adding conversational advertising to campaigns for clients across multiple sectors in India. Unlike keyword-based search advertising, ChatGPT Ads are designed around conversations, context and user intent. The format allows…...

6+ day, 17+ hour ago   (480+ words) OpenAI has launched a new ad for ChatGPT Work, featuring Indian actor Abhay Verma, who recently appeared in Netflix’s Operation Safed Sagar as Flying Officer Dhali. The comic film takes workplace chaos and an unexpectedly urgent performance gig into the…...

1+ week, 12+ hour ago   (166+ words) ReBid has added ChatGPT Ads activation, campaign management and analytics to its AI-powered marketing platform. The move allows brands to manage advertising on ChatGPT alongside channels including Google, Meta, LinkedIn, X, Snapchat and DV360. The integration brings ChatGPT advertising data into…...

1+ week, 3+ day ago   (225+ words) The EPIC Company, formerly IN10 Media Network, has acquihired GenAI-native storytelling studio The Dosa Studios as part of its plans to expand its GenAI operations. Following the acquihire, The Dosa Studios' co-founders, Anwar Khan and Annanyaa Nautiyal, along with key members…...

1+ week, 4+ day ago   (261+ words) Integrated PR and communications agency The Hype Studio has won the public relations and communications mandate for robotics and automation company Integra Robotics. The communications programme will focus on areas including indigenous robotics, industrial automation, collaborative robots, smart manufacturing, AI…...

1+ week, 4+ day ago   (615+ words) Advertising has been chasing the idea of attention since 1979, when the term first entered the vocabulary of television advertising. It described something simple: whether a viewer was actually watching and not merely present in front of a screen. That idea…...

1+ week, 4+ day ago   (961+ words) Ever since AI came on to the scene, marketers have treated it much like a particularly talented intern. They have handed it isolated assignments, asked it to generate images, write copy, create campaign films or experiment with digital avatars, then…...

1+ week, 5+ day ago   (378+ words) Honasa Consumer has partnered with commerce media company Criteo to advertise its beauty brand Mamaearth on ChatGPT, with co-founder Ghazal Alagh saying the company is the first Indian advertiser on the AI platform. The partnership follows OpenAI’s expansion of ChatGPT…...